{"id":4149,"date":"2022-01-28T12:54:26","date_gmt":"2022-01-28T03:54:26","guid":{"rendered":"https:\/\/hicoda.hongik.ac.kr\/post-business\/fundamental-brewing-%eb%a6%ac%eb%b8%8c%eb%9e%9c%eb%94%a9-%ed%94%84%eb%a1%9c%ec%a0%9d%ed%8a%b8-be-an-offner-with-a-beer\/"},"modified":"2022-02-24T14:35:06","modified_gmt":"2022-02-24T05:35:06","slug":"fundamental-brewing-%eb%a6%ac%eb%b8%8c%eb%9e%9c%eb%94%a9-%ed%94%84%eb%a1%9c%ec%a0%9d%ed%8a%b8-be-an-offner-with-a-beer","status":"publish","type":"post-business","link":"https:\/\/hicoda.hongik.ac.kr\/en\/post-business\/fundamental-brewing-%eb%a6%ac%eb%b8%8c%eb%9e%9c%eb%94%a9-%ed%94%84%eb%a1%9c%ec%a0%9d%ed%8a%b8-be-an-offner-with-a-beer\/","title":{"rendered":"FUNDAMENTAL BREWING rebranding project : BE AN \u2018OFFNER\u2019 WITH A BEER"},"content":{"rendered":"

We designed brand items of fundamental brew co., a craft beer brand located in Yeongtong-gu, Suwon-si. We rebranded the concept of \u2018Off the record\u2019 for the 2530 generation who work hard during the day (on) and enjoy the daily life after work (off) with fragrant beer. Our goal is to communicate more intimately with 2530 consumers through the journalist character \u2018ferbie\u2019 that resembles them. And we planned an \u2018Off Time for Better Day Drawing\u2019 campaign that allow consumers to draw answers to questions at the back of the coaster.<\/p>\n

Date : 2021<\/p>\n

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