{"id":4163,"date":"2022-01-29T17:43:49","date_gmt":"2022-01-29T08:43:49","guid":{"rendered":"https:\/\/hicoda.hongik.ac.kr\/post-business\/jette\/"},"modified":"2022-02-24T14:16:42","modified_gmt":"2022-02-24T05:16:42","slug":"jette","status":"publish","type":"post-business","link":"https:\/\/hicoda.hongik.ac.kr\/en\/post-business\/jette\/","title":{"rendered":"Jette"},"content":{"rendered":"<p>As part of the small business branding project in Chungcheong Province, we conducted a re-branding of &#8220;Jette&#8221; of the Local food farm(Name of the company name) and &#8220;Sejong Milk&#8221; of Chilgapsan(Name of the company name). Field research and desk research were conducted through ranch and farm visits to solve the problem of brand identity that could not be differentiated due to difficulties in reflecting the needs and trends of the target. We considered the direction of each brand and derived a solution for brand expansion. Finally, not only the concept and design that can reveal the value of the brand well, but also the brand experience differentiated from other products was provided to users so that they could establish themselves as a representative brand of Sejong City.<\/p>\n<p class=\"has-small-font-size\">Date : 2021<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"5806\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/1-13.png\" alt=\"\" class=\"wp-image-2589\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/1-13.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/1-13-66x300.png 66w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/1-13-225x1024.png 225w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/1-13-768x3500.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/1-13-337x1536.png 337w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/1-13.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"1431\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/2-15.png\" alt=\"\" class=\"wp-image-2590\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/2-15.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/2-15-267x300.png 267w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/2-15-912x1024.png 912w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/2-15-768x863.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/2-15.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"716\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/3-32.jpg\" alt=\"\" class=\"wp-image-2591\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/3-32.jpg 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/3-32-300x169.jpg 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/3-32-1024x575.jpg 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/3-32-768x432.jpg 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/3-32.jpg 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"716\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/4-26.jpg\" alt=\"\" class=\"wp-image-2592\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/4-26.jpg 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/4-26-300x169.jpg 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/4-26-1024x575.jpg 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/4-26-768x432.jpg 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/4-26.jpg 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"4411\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/5-13.png\" alt=\"\" class=\"wp-image-2593\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/5-13.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/5-13-87x300.png 87w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/5-13-296x1024.png 296w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/5-13-768x2659.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/5-13-444x1536.png 444w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/5-13.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"3285\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/6-10.png\" alt=\"\" class=\"wp-image-2594\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/6-10.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/6-10-116x300.png 116w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/6-10-397x1024.png 397w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/6-10-768x1980.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/6-10-596x1536.png 596w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/6-10-794x2048.png 794w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/6-10.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"716\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/7-13.png\" alt=\"\" class=\"wp-image-2595\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/7-13.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/7-13-300x169.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/7-13-1024x575.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/7-13-768x432.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/7-13.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"716\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/8-16.png\" alt=\"\" class=\"wp-image-2596\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/8-16.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/8-16-300x169.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/8-16-1024x575.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/8-16-768x432.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/8-16.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"716\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/9-22.jpg\" alt=\"\" class=\"wp-image-2597\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/9-22.jpg 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/9-22-300x169.jpg 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/9-22-1024x575.jpg 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/9-22-768x432.jpg 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/9-22.jpg 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"716\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/10-23.jpg\" alt=\"\" class=\"wp-image-2598\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/10-23.jpg 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/10-23-300x169.jpg 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/10-23-1024x575.jpg 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/10-23-768x432.jpg 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/10-23.jpg 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n","protected":false},"featured_media":2599,"template":"","category_business":[31],"acf":[],"_links":{"self":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/post-business\/4163"}],"collection":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/post-business"}],"about":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/types\/post-business"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/media\/2599"}],"wp:attachment":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/media?parent=4163"}],"wp:term":[{"taxonomy":"category_business","embeddable":true,"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/category_business?post=4163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}