{"id":4164,"date":"2022-01-29T17:51:56","date_gmt":"2022-01-29T08:51:56","guid":{"rendered":"https:\/\/hicoda.hongik.ac.kr\/post-business\/hey-peach\/"},"modified":"2022-02-24T14:03:36","modified_gmt":"2022-02-24T05:03:36","slug":"hey-peach","status":"publish","type":"post-business","link":"https:\/\/hicoda.hongik.ac.kr\/en\/post-business\/hey-peach\/","title":{"rendered":"Hey Peach"},"content":{"rendered":"<p>As a project conducted in Capstone Design Class, we rebranded &#8220;Gungdi Beer,&#8221; a peach beer brand of Jochiwon Market&#8217;s local cooperative. We tried to be reborn as the No. 1 regional beer by revealing the local characteristics in a trendy and exotic way targeting the 2030 MZ generation.<\/p>\n<p class=\"has-small-font-size\">Date : 2021<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"1452\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_1.png\" alt=\"\" class=\"wp-image-2601\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_1.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_1-263x300.png 263w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_1-898x1024.png 898w, 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srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_3.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_3-194x300.png 194w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_3-662x1024.png 662w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_3-768x1188.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_3-993x1536.png 993w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_3.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"2522\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_4.png\" alt=\"\" class=\"wp-image-2604\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_4.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_4-152x300.png 152w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_4-517x1024.png 517w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_4-768x1520.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_4-776x1536.png 776w, 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src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_6.png\" alt=\"\" class=\"wp-image-2606\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_6.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_6-175x300.png 175w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_6-596x1024.png 596w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_6-768x1320.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_6-894x1536.png 894w, 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srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_10.jpg 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_10-300x197.jpg 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_10-1024x672.jpg 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_10-768x504.jpg 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_10.jpg 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"385\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_12.png\" alt=\"\" class=\"wp-image-2612\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_12.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_12-300x91.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_12-1024x309.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_12-768x232.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/01\/\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_12.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" 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