{"id":3620,"date":"2022-02-03T22:41:09","date_gmt":"2022-02-03T13:41:09","guid":{"rendered":"https:\/\/hicoda.hongik.ac.kr\/post-works\/beat-phobia-brand-experience-design-renewal\/"},"modified":"2022-02-22T18:43:57","modified_gmt":"2022-02-22T09:43:57","slug":"beat-phobia-brand-experience-design-renewal","status":"publish","type":"post-works","link":"https:\/\/hicoda.hongik.ac.kr\/en\/post-works\/beat-phobia-brand-experience-design-renewal\/","title":{"rendered":"BEAT PHOBIA &#8211; Brand eXperience Design Renewal"},"content":{"rendered":"<p>Beat-Phobia is a company that plans\/executes various offline activities. They believe in the value of growth through experience and try to lead a new play culture with constant challenges in offline experience activities based on &#8216;immersion theory&#8217;. Accordingly, we produced a brand promotion video.<\/p>\n<p class=\"has-small-font-size\">Date : 2021<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1080\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/2.\uc0c1\uc138\ud398\uc774\uc9c0-1.png\" alt=\"\" class=\"wp-image-2736\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/2.\uc0c1\uc138\ud398\uc774\uc9c0-1.png 1920w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/2.\uc0c1\uc138\ud398\uc774\uc9c0-1-300x169.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/2.\uc0c1\uc138\ud398\uc774\uc9c0-1-1024x576.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/2.\uc0c1\uc138\ud398\uc774\uc9c0-1-768x432.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/2.\uc0c1\uc138\ud398\uc774\uc9c0-1-1536x864.png 1536w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/2.\uc0c1\uc138\ud398\uc774\uc9c0-1.png 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"\ubc15\ud76c\uc218,\uae40\ub098\ubbfc_Beatphobia\" src=\"https:\/\/player.vimeo.com\/video\/659826707?h=4f9021f136&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"2663\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\uc0c1\uc138\ud398\uc774\uc9c0-2.png\" alt=\"\" class=\"wp-image-2737\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\uc0c1\uc138\ud398\uc774\uc9c0-2.png 1920w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\uc0c1\uc138\ud398\uc774\uc9c0-2-216x300.png 216w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\uc0c1\uc138\ud398\uc774\uc9c0-2-738x1024.png 738w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\uc0c1\uc138\ud398\uc774\uc9c0-2-768x1065.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\uc0c1\uc138\ud398\uc774\uc9c0-2-1107x1536.png 1107w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\uc0c1\uc138\ud398\uc774\uc9c0-2-1477x2048.png 1477w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\uc0c1\uc138\ud398\uc774\uc9c0-2.png 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1566\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/5.\uc0c1\uc138\ud398\uc774\uc9c0-3.png\" alt=\"\" class=\"wp-image-2738\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/5.\uc0c1\uc138\ud398\uc774\uc9c0-3.png 1920w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/5.\uc0c1\uc138\ud398\uc774\uc9c0-3-300x245.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/5.\uc0c1\uc138\ud398\uc774\uc9c0-3-1024x835.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/5.\uc0c1\uc138\ud398\uc774\uc9c0-3-768x626.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/5.\uc0c1\uc138\ud398\uc774\uc9c0-3-1536x1253.png 1536w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/5.\uc0c1\uc138\ud398\uc774\uc9c0-3.png 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1123\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/6.\uc0c1\uc138\ud398\uc774\uc9c0-4.png\" alt=\"\" class=\"wp-image-2739\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/6.\uc0c1\uc138\ud398\uc774\uc9c0-4.png 1920w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/6.\uc0c1\uc138\ud398\uc774\uc9c0-4-300x175.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/6.\uc0c1\uc138\ud398\uc774\uc9c0-4-1024x599.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/6.\uc0c1\uc138\ud398\uc774\uc9c0-4-768x449.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/6.\uc0c1\uc138\ud398\uc774\uc9c0-4-1536x898.png 1536w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/6.\uc0c1\uc138\ud398\uc774\uc9c0-4.png 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"470\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/7.\uc0c1\uc138\ud398\uc774\uc9c0-5.png\" alt=\"\" class=\"wp-image-2740\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/7.\uc0c1\uc138\ud398\uc774\uc9c0-5.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/7.\uc0c1\uc138\ud398\uc774\uc9c0-5-300x111.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/7.\uc0c1\uc138\ud398\uc774\uc9c0-5-1024x378.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/7.\uc0c1\uc138\ud398\uc774\uc9c0-5-768x283.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/7.\uc0c1\uc138\ud398\uc774\uc9c0-5.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"370\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/8.\uc0c1\uc138\ud398\uc774\uc9c0-6.png\" alt=\"\" class=\"wp-image-2741\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/8.\uc0c1\uc138\ud398\uc774\uc9c0-6.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/8.\uc0c1\uc138\ud398\uc774\uc9c0-6-300x87.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/8.\uc0c1\uc138\ud398\uc774\uc9c0-6-1024x297.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/8.\uc0c1\uc138\ud398\uc774\uc9c0-6-768x223.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/8.\uc0c1\uc138\ud398\uc774\uc9c0-6.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"239\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/9.\uc0c1\uc138\ud398\uc774\uc9c0-7.png\" alt=\"\" class=\"wp-image-2742\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/9.\uc0c1\uc138\ud398\uc774\uc9c0-7.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/9.\uc0c1\uc138\ud398\uc774\uc9c0-7-300x56.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/9.\uc0c1\uc138\ud398\uc774\uc9c0-7-1024x192.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/9.\uc0c1\uc138\ud398\uc774\uc9c0-7-768x144.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/9.\uc0c1\uc138\ud398\uc774\uc9c0-7.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"119\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/10.\uc0c1\uc138\ud398\uc774\uc9c0-8.png\" alt=\"\" class=\"wp-image-2743\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/10.\uc0c1\uc138\ud398\uc774\uc9c0-8.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/10.\uc0c1\uc138\ud398\uc774\uc9c0-8-300x28.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/10.\uc0c1\uc138\ud398\uc774\uc9c0-8-1024x96.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/10.\uc0c1\uc138\ud398\uc774\uc9c0-8-768x72.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/10.\uc0c1\uc138\ud398\uc774\uc9c0-8.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"119\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/11.\uc0c1\uc138\ud398\uc774\uc9c0-9.png\" alt=\"\" class=\"wp-image-2744\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/11.\uc0c1\uc138\ud398\uc774\uc9c0-9.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/11.\uc0c1\uc138\ud398\uc774\uc9c0-9-300x28.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/11.\uc0c1\uc138\ud398\uc774\uc9c0-9-1024x96.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/11.\uc0c1\uc138\ud398\uc774\uc9c0-9-768x72.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/11.\uc0c1\uc138\ud398\uc774\uc9c0-9.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"238\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/12.\uc0c1\uc138\ud398\uc774\uc9c0-10.png\" alt=\"\" class=\"wp-image-2745\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/12.\uc0c1\uc138\ud398\uc774\uc9c0-10.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/12.\uc0c1\uc138\ud398\uc774\uc9c0-10-300x56.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/12.\uc0c1\uc138\ud398\uc774\uc9c0-10-1024x191.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/12.\uc0c1\uc138\ud398\uc774\uc9c0-10-768x143.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/12.\uc0c1\uc138\ud398\uc774\uc9c0-10.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"238\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/13.\uc0c1\uc138\ud398\uc774\uc9c0-11.png\" alt=\"\" class=\"wp-image-2746\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/13.\uc0c1\uc138\ud398\uc774\uc9c0-11.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/13.\uc0c1\uc138\ud398\uc774\uc9c0-11-300x56.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/13.\uc0c1\uc138\ud398\uc774\uc9c0-11-1024x191.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/13.\uc0c1\uc138\ud398\uc774\uc9c0-11-768x143.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/13.\uc0c1\uc138\ud398\uc774\uc9c0-11.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"912\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/14.\uc0c1\uc138\ud398\uc774\uc9c0-12.png\" alt=\"\" class=\"wp-image-2747\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/14.\uc0c1\uc138\ud398\uc774\uc9c0-12.png 1920w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/14.\uc0c1\uc138\ud398\uc774\uc9c0-12-300x143.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/14.\uc0c1\uc138\ud398\uc774\uc9c0-12-1024x486.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/14.\uc0c1\uc138\ud398\uc774\uc9c0-12-768x365.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/14.\uc0c1\uc138\ud398\uc774\uc9c0-12-1536x730.png 1536w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/14.\uc0c1\uc138\ud398\uc774\uc9c0-12.png 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1920\" height=\"1268\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/15.\uc0c1\uc138\ud398\uc774\uc9c0-13.png\" alt=\"\" class=\"wp-image-2748\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/15.\uc0c1\uc138\ud398\uc774\uc9c0-13.png 1920w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/15.\uc0c1\uc138\ud398\uc774\uc9c0-13-300x198.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/15.\uc0c1\uc138\ud398\uc774\uc9c0-13-1024x676.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/15.\uc0c1\uc138\ud398\uc774\uc9c0-13-768x507.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/15.\uc0c1\uc138\ud398\uc774\uc9c0-13-1536x1014.png 1536w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/15.\uc0c1\uc138\ud398\uc774\uc9c0-13.png 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n","protected":false},"featured_media":2735,"template":"","category_department":[18],"category_works":[24],"acf":[],"_links":{"self":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/post-works\/3620"}],"collection":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/post-works"}],"about":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/types\/post-works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/media\/2735"}],"wp:attachment":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/media?parent=3620"}],"wp:term":[{"taxonomy":"category_department","embeddable":true,"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/category_department?post=3620"},{"taxonomy":"category_works","embeddable":true,"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/category_works?post=3620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}