{"id":3623,"date":"2022-02-03T22:54:33","date_gmt":"2022-02-03T13:54:33","guid":{"rendered":"https:\/\/hicoda.hongik.ac.kr\/post-works\/paper-pop-rebranding\/"},"modified":"2022-02-22T18:43:36","modified_gmt":"2022-02-22T09:43:36","slug":"paper-pop-rebranding","status":"publish","type":"post-works","link":"https:\/\/hicoda.hongik.ac.kr\/en\/post-works\/paper-pop-rebranding\/","title":{"rendered":"PAPER POP Rebranding"},"content":{"rendered":"<p>We rebranded an eco-friendly company called &#8220;PAPER POP&#8221; that makes things that can be seen in everyday life using paper, a sustainable material. We tried to identify the problems of the brand, find solutions, and strengthen the identity of the PAPER POP brand identity. It is designed to promote the PAPER POP brand identity re-established through solution through video production.<\/p>\n<p class=\"has-small-font-size\">Date : 2021<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PAPER POP_B693038\uae40\uc131\ud658, B993637\uc774\uc9c0\uc724.mp4\" src=\"https:\/\/player.vimeo.com\/video\/659637661?h=01eb726eff&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div>\n<\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"668\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/3.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_1.png\" alt=\"\" class=\"wp-image-2775\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/3.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_1.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/3.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_1-300x157.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/3.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_1-1024x537.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/3.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_1-768x403.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/3.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_1.png 1920w\" sizes=\"(max-width: 1274px) 100vw, 1274px\" \/><\/figure>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"3450\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_2.png\" alt=\"\" class=\"wp-image-2776\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_2.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_2-111x300.png 111w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_2-378x1024.png 378w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_2-768x2080.png 768w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/4.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_2-567x1536.png 567w, 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class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1274\" height=\"1085\" src=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/7.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_5.png\" alt=\"\" class=\"wp-image-2779\" srcset=\"https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/7.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_5.png 1274w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/7.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_5-300x255.png 300w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/7.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_5-1024x872.png 1024w, https:\/\/hicoda.hongik.ac.kr\/wp-content\/uploads\/2022\/02\/7.\u1109\u1161\u11bc\u1109\u1166\u1111\u1166\u110b\u1175\u110c\u1175_5-768x654.png 768w, 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\/><\/figure><\/p>\n","protected":false},"featured_media":2774,"template":"","category_department":[18],"category_works":[24],"acf":[],"_links":{"self":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/post-works\/3623"}],"collection":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/post-works"}],"about":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/types\/post-works"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/media\/2774"}],"wp:attachment":[{"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/media?parent=3623"}],"wp:term":[{"taxonomy":"category_department","embeddable":true,"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/category_department?post=3623"},{"taxonomy":"category_works","embeddable":true,"href":"https:\/\/hicoda.hongik.ac.kr\/en\/wp-json\/wp\/v2\/category_works?post=3623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}