PLURal, a personal brand launched through the process of exploring myself, believes that the power to respect each other will return to everyone. As a brand that pursues the values ​​of ‘respect’ and ‘symbiosis’, it conveys the message of moving into a world where we live together through respect. In order to convey the values ​​pursued by these brands, the campaign ‘To be Round World’ was selected as the first item through the lyrics conveying the brand’s message. The campaign, ‘To be Round World’, contains the meaning of advancing into a round world without ‘edges’ by respecting the alienated beings expressed as ‘existence of edges’. There are elements that can be intuitively expressed and enjoyed so that abandoned animals that are the object of ‘alienated existence’ can be sincerely respected. In addition, since it is a brand that aims to ensure that all beings are respected, we have made sure that entities other than ‘abandoned animals’ do not feel coerced or burdened. And by adding the element of ‘sharing’, where more beings can be together, the brand pursues the value of symbiosis even more.

Date : 2021