As part of the small business branding project in Chungcheong Province, we conducted a re-branding of “Jette” of the Local food farm(Name of the company name) and “Sejong Milk” of Chilgapsan(Name of the company name). Field research and desk research were conducted through ranch and farm visits to solve the problem of brand identity that could not be differentiated due to difficulties in reflecting the needs and trends of the target. We considered the direction of each brand and derived a solution for brand expansion. Finally, not only the concept and design that can reveal the value of the brand well, but also the brand experience differentiated from other products was provided to users so that they could establish themselves as a representative brand of Sejong City.

Date : 2021