‘I’m Promptu’ is a brand that is inspired by the word ‘impromptu’. As ‘impromptu’ turns a musical motif of the moment into a single song, the brand ‘I’m Promptu’ implies the value of expressing one’s thoughts freely without fear as any trivial idea can be wonderful work. This tone and manner fits well with NCT Dream’s ‘Life Still Going On’, which compares life to an endless orgel, so I chose this song as a collaboration target. After that, I virtually launched an item called ‘Turn Canvas’. By engraving their thoughts and feelings into a spinning canvas and sending it to the ‘I’m Promptu’ company with their favoured soundtrack, consumers will be able to receive their self-designed LP’s inside their caricature packages. Therefore ‘Turn Canvas’ will inspire consumers to create despite being hesitant to create due to their fear of failure beforehand.

Date : 2021