We designed brand items of fundamental brew co., a craft beer brand located in Yeongtong-gu, Suwon-si. We rebranded the concept of ‘Off the record’ for the 2530 generation who work hard during the day (on) and enjoy the daily life after work (off) with fragrant beer. Our goal is to communicate more intimately with 2530 consumers through the journalist character ‘ferbie’ that resembles them. And we planned an ‘Off Time for Better Day Drawing’ campaign that allow consumers to draw answers to questions at the back of the coaster.

Date : 2021