As a project conducted in Capstone Design Class, we rebranded “Gungdi Beer,” a peach beer brand of Jochiwon Market’s local cooperative. We tried to be reborn as the No. 1 regional beer by revealing the local characteristics in a trendy and exotic way targeting the 2030 MZ generation.

Date : 2021

As part of the small business branding project in Chungcheong Province, we conducted a re-branding of “Jette” of the Local food farm(Name of the company name) and “Sejong Milk” of Chilgapsan(Name of the company name). Field research and desk research were conducted through ranch and farm visits to solve the problem of brand identity that could not be differentiated due to difficulties in reflecting the needs and trends of the target. We considered the direction of each brand and derived a solution for brand expansion. Finally, not only the concept and design that can reveal the value of the brand well, but also the brand experience differentiated from other products was provided to users so that they could establish themselves as a representative brand of Sejong City.

Date : 2021

Tooning is a storytelling-type creative platform that anyone can easily create webtoon-type content. We identified the problems of Tooning’s current Instagram account, established a killer content marketing strategy, and compared and analyzed paintings and stories that are consistently popular with the public. This account is an Instagram advertising marketing that promotes Tooning with an SNS design under the theme of Dream with witty painting and stories.

Date : 2021

Date : 2021

1. Title: Tooning & Kimmy

Description of the work: In order to effectively promote the service called “Tooning” of Toon Square companies, we produced Insta toon using Kimi characters.
I tried to provide comfort and impression through empathy through Insta toon, and I aimed to deliver a message that anyone can become a writer with good influence through Tooning. I set up a gradual target to target the 10s and 20s, the main users of Instagram, and set up a visual promotion strategy, produced an Insta toon with the concept of Snoopy quotes and vivid colors in the form of movie subtitles and uploaded the work process video together.

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2. Title: When I look back

Description of the work: It’s an illustration of Tooning’s character, Kimi. On a starry night, I sat on a bench, looked back on the past, and captured Kimi smiling.

3. Title: Don’t worry

Description of the work: This is Kimi cheering for her friend who shares her worries by giving comfort that everything will be fine.

4. Title: Honest feelings
Description of the work: It shows Kimi giving sincere advice to a friend who only presses down on her feelings in her heart, saying to express them honestly sometimes.

5. Title: It will cheer you up
Description of the work: It shows Kimi filled her stomach and cheered herself up.

6. Title: The moment you see love
Description of the work: I expressed gratitude to everyone who gives me so much love that you can see on Parents’ Day.

Fundamental Brewing’s brand name has two dual meanings: “Faithful to the basics” and “Mental Joyful.” Considering the brand’s direction to entertain people through craft beer, we planned a festival where you can enjoy craft beer and music together. Fundamental Brewing’s “Fun the beginning Festival” is a festival dedicated to all Beginners who start various big and small challenges, even if they are not beer masters, beer masters.

Date : 2021

Date : 2021

Date : 2021

This project was conducted to produce board games and fairy tale book with expandability for preschoolers and elementary school students as a solution to the absence of its own content necessary for the “rest with family” of Yongin Bezansong Condominium through collaboration with Hanwha Hotel & Resort.

Date : 2020

This project was conducted to produce board games and fairy tale book with expandability for preschoolers and elementary school students as a solution to the absence of its own content necessary for the “rest with family” of Yongin Bezansong Condominium through collaboration with Hanwha Hotel & Resort.

Date : 2020

This project was conducted to produce board games and fairy tale book with expandability for preschoolers and elementary school students as a solution to the absence of its own content necessary for the “rest with family” of Yongin Bezansong Condominium through collaboration with Hanwha Hotel & Resort.

Date : 2020