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![](http://hicoda.hongik.ac.kr/wp-content/uploads/2022/01/박영원교수님2-24.jpg)
Young Won Park Professor
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Lab
M406
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E-mail
ywpark@hongik.ac.kr
Assigned Teaching Subject
Visual Language, Cultural Contents Design, Design Convergence Studio 4, 5
Level of Education
Hongik University, Visual Communication Design, ph.D
School of the Art Institute of Chicago, Visual Communication, M.F.A.
University of Illinois, Sign & Symbol, Study.
Hongik University, Advertising Design, M.F.A.
Hongik University, Visual Communication Design, B.F.A.
Career
2021 – current : Honorary President, Korean Association for Visual Culture
2019 – 2020 : Dean, College of Design And Arts, Hongik University
2019 – 2020 : President, Korean Association for Visual Culture
2015 – 2017 : Korean Association for Semiotic Studies, Vice President
2014 – 2016 : Visual Designer’s Association, KIAA, President
2010 : Lu Xun Academy of Fine Arts, Visiting Scholar
2009 : University of Cambridge, Visiting Scholar
Field of Study
Communication Design, Brand Design, Cultural Contents Design, Semiotics, Calligraphy, Music
Dissertation
2020 : A Study on the Korean Images based on the Roman Jakobson’s Communicative Function Theory: Focused on the Characteristics of Communicative Function in Advertising Expressions, Semiotic Inquiry No.62.
2018 : A study on the ‘Fun’ in Hangul Iconicity, Semiotic Inquiry No.54.
2017 : A Study on Korean Images in Brand Logo Design: Focusing on Peirce's Sign Types, Visual Culture No.31
2016 : Study on the Brand Logo Design by Peircean Semiotic Approaches, Semiotic Inquiry No.47.
2015 : Fun in Visual Images-focusing the Roman Jakobson’s communication theory, Semiotic Inquiry No.43.
2014 : Design Ideas based on Peirce Semiotics about Sign Types‐ focusing the case of Design Methodology for Fun in Visual Communication Design, Semiotic Inquiry No.41.
2012 : Analysis of Visual Culture Contents – Focusing on the Analytic Methodology for Visual Fun, Journal of Korea Contents Association No. 12
2008 : The Analysis of Significations for an Advertisement based on Theories of Roland Barthes and Roman Jakobson -Samsung Electronics' Corporate Advertising 'Hoon's Family Story', Journal of Korea Contents Association No.8
and many others
Writing or Translation
2021 : [Image & Fun], themun
2020 : [Brand Logo & Semiotics], Communication Books
2013 : [Design Humor], Ahn Graphics
2006 : [Design of Dissent], Jisik-eui-soop
2005 : [Semiotics & Visual Design], Ahn Graphics
2003 : [Visual Fun, Visual Pun], Sijirak
2003 : [Advertising Design Semiotics], Beomwoosa
2001 : [Design Semiotics], Cheongju University Press
1996 : [Graphic Wit], Kukje
1996 : [Visual Expression], Kukje
1996 : [Bauhaus & Design Theory], Kukje
Research Subject
2016 : Humanities writing support projct, National Research Foundation of Korea
2007 : Humanities writing support projct, National Research Foundation of Korea
Exhibition
1987-2018 : Korean Industrial Artist’s Association Annual Membership Exhibition
1995-current : VIDAK Annual Membership Exhibition
External Activity
2021 : Korean Association for Visual Culture, Korean Association for Semiotic Studies, Korea Advertising Society, Korean Society of Design Science, Korea Contents Association, served as director & society member
2020 : KDI design advisor & judge
2015 : Sejong City the 2nd Policy Advisory Committee
2013 : Ministry of Land, Infrastructure and Transport, Ministry of Oceans and Fisheries, M.I(Ministry Identity) design advisor & judge
2002-2004 : Korea Customs Office, Public Procurement Service, Image Impovement Advisor, Korean Standards Association, Evaluation member
2002 : Central Academy of Fine Arts, Beijing Normal University, KAIST, Yuhan Corporation, KT, etc... special lecture & seminar
1987-1995 : MBC, Korea Electric Power Corporation, Chohung Bank, Chilsung Cider, Satellite Research Center, etc...C.I.P design project participation