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- School of Design Convergence
- Faculty
- Full-time professor
Hyeuk Chung Professor
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Lab
M410
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E-mail
hyeuk@hongik.ac.kr
Assigned Teaching Subject
Branding & Media, Brand design, Graphic design & Technology, Design Convergence Studio(4)(5)
Level of Education
Yonsei University, Seoul, School of Communication, Communication Studies, PH.D.
University of California, Los Angeles. USA, Design | Media Arts. School of the Arts and Architecture, MFA
Design Seoul National University, School of the Arts, Visual Communication Design, BFA
Career
2020 - current : Dean, School of Design Convergence. Hongik University
2013 - current : Professor. School of Design Convergence. Hongik University
2000 - 2002 : Lecturer. Seoul National University, Ajou University, and etc.
1999 - 2012 : Professor. Department of Media Design. Chungkang University,
1996 - 1998 : RA, Dept. of Design & Media Arts. University of California, Los Angeles
1991 - 1993 : Designer at MAPS
Field of Study
Branding, Media Communication, UX, Design-driven Innovation, Value creation design , Information Visualization
Dissertation
2021 : Chung, H. (2020). Future-oriented Branding based on Factor Analysis to Sustain Consumer Brand Engagement: the relationship between BTS and The ARMY. Archives of Design Research, 33(1), 135-148.
2020 : Chung, H. (2020). Paradigm Shift in Design Education In Accordance With Changing Roles of Design. Journal of basic design and art, 22(1), 445-455.
2020 : Chang, K. & Chung, H. (2020). The Cognitive Effect of Amusement Park’s Guide Maps Using Eye Tracking. Design Convergence Study. 19(4), 47-62.
2019 : Chung, H. (2019). The contextual meaning of the brand community: the practical factors of brand engagement. International Journal of Asia Digital Art and Design Association, 23(4), 43-47.
2018 : Chung, H. (2018). The Characteristics of Emoticons as a mobile language: Combining orality and literacy. Archives of Design Research, 31(4), 125-135.
2017 : Chung, H. (2017). The effect of CRM for shared-value creation as a brand communication strategy : based on the case of Dove’s campaign for Real beauty. Design Convergence Study. 16(5). pp233-251.
2017 : Chung, H. (2017). The mediating effect of Branded Mobile Apps(BMA) as new environment of brand communication-Focused on Korean BMA market. Design Convergence Study. 16(1). pp171-189.
2017 : Bae, W. & Chung, H. (2017). The Color usage and meaning of global corporate CI design. Design Convergence Study. 16(1). pp77.95.
2016 : Chung, H. (2016). The change of Brand Communication in the aspect of Mediatization theory. Design Convergence Study. 15(1), pp.63-82.
2016: Chung, H. (2016). The Usability of Branded mobile app. Contents Plus. 14(2), pp91-107.
2016: Kim. J. & Chung, H. (2016). The expetional usage of Hashtag of Instagram users. Design Convergence Study. 15(1), pp.63-82.
2015 : Chung, H. (2015). Consumer brand engagement by virtue of using Star bucks’ Branded Mobile App based on grounded theory methodology. International Journal of Asia Digital Art and Design Association, 19(4), 91-97.
2015 : Chung, H. (2015). The Branded app for new methodology of consumer-centered communication. Contents Plus. 13(1), pp.35-54.
2014 : Chang, S. & Chung, H. (2014). Derivation of creative design methodology based on universal experience design. Contents Plus. 12(2), pp45-60
2014 : Chung, H. (2014). The study of engagement strategy for successful IMC campaign. Contents Plus. 12(1), pp51-70.
2013 : Chung, H. (2013). The characteristics of IMC campaign. Contents Plus. 11(3), pp19-39.
2013 : Chung, H. (2013). Changes in text communication patterns in the mobile environment and the implications of subculture. Journal of basic design and arts. 14(5). pp517-529.
2013: Lee, K. & Chung, H. (2013). Cultural Imperialism-How useful is the concept of cultural imperialism in understanding contemporary global flows of communication?-. CONTENTS PLUS, 11(2), 159-170.
2013: Chung, H. (2013). Cultural properties of mobile chatting language viewed through the concept of 'generation'. Contents Plus. 11(1), pp55-68.
2013: Chung, H. (2013). The strategic media mix in IMC. Design Convergence Study. 13(1), pp.111-126
2012 : Chung, H. (2012). Media arts as an city environment. Contents Plus. 10(4), pp121-135
2012 : Choi. S. & Chung, H. (2011). The changes of design according to the change of media usage. Contents Plus. 9(4), pp127-142
2012: Chung, H. (2011). The media ecology as a human environment. Contents Plus. 9(3), pp5-18
2011 : Chung, H. (2011). Segmentation and alienated brain structure according to the emergence of SNS.. Contents Plus. 9(1), pp43-60
Writing or Translation
2012: Chung, H. et al. (2012). Basic design and art: communicating, Ahn Graphics; Seoul.
Exhibition
2018 : ANBD Special Exhibition, MUNICH, Germany.
2012 : Seoul Square media canvas 「The Polysemy of media｣ Single channel video.
2010 : Solo Exhibition. Gallery Iang. 「Fluid Time : Simultaneity of Time and Space｣
2009 : Solo Exhibition. Gallery Iang. 「Typography SynAesthesia｣
1998 : Solo Exhibition. Wight Gallery, UCLA, USA. 「Spiritual Resonance｣
External Activity
2022 – 2023 President. Society of Design Convergence
2020 – Present Vice President. Korea Society of Design Science
2012 – Present Vice President. Korea Society of Basic Design and Art
2012 – 2021 Vice President. Asia Digital Art and Design Association