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- School of Design Convergence
- Faculty
- Full-time professor
Moonhee Choi Professor
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Lab
M603
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E-mail
dnadesign@hongik.ac.kr
Assigned Teaching Subject
Interface Design, Co-op Project, Design Convergence Studio
Level of Education
Multimedia Communication, Hongik University, PhD.
Digital Design, Pratt Institute , M.A.
Graphic Design, University of Mass. Amherst, B.A.
Career
2005 - current : Senior Art Director, PLAN B
2018 - current : Co-Vice Chairman of Academic Affairs Committee, Korea Institute of Cultural Product & Design
2015 - 2018 : Co-Vice Chairman, Seoul Fine Arts Association
2008 - 2018 : Consultant of Design Committee, JW GROUP
2015 - 2017 : President, Group Rainbow Art Association
2013 - 2015 : Co-Vice Chairman, Korea Institute of Cultural Product & Design
2010 - 2014 : Chairman of Subcommittee on Design, Seoul Fine Arts Association
2010 - 2011 : Chairman of Design Subcommittee on Art Promotion, Korea Fine Arts Association
2009 - 2012 : Consultant of Ministry of Culture and Arts, Magazine of Golf Monthly
2009 - 2010 : Chairman of HCI Creative Award, Korea Human Computer Interaction Society
2007 - 2008 : The Thesis Committee Member’s, The Korea Socity of Illustration Research
2007 - 2008 : Chairman of HCI KIDS Committee, Korea Human Computer Interaction Society
2007 - 2008 : The Academic Conference Director, Korea Society of Basic Design & Art
2007 : Consultant of Edutainment Committee, Cheongju Cultural Industry Promotion Foundation
Field of Study
Interface Design, Multimedia Communication Design, Mobile Design, Convergence Design, Color Planning
Dissertation
2021 : “A Study of Micro-Investment Tech Service using the Concept of Art Co-ownership Arrangements,” with Jaekyum Kim and Juyeon Lee. The 2020 KICD Winter International Conference: DESIGN AND FINDING HOPE, 152-157.
2021 : “A Proposal of Reward Based App for Reducing Plastic Waste,” with Minwoo Park, The 2020 KICD Winter International Conference: DESIGN AND FINDING HOPE, 186-193.
2021 : “A Design Proposal of Future Capsule Food Service Using Edible Insects,” with Sungji Kim and Donguk Kim. The 2020 KICD Winter International Conference: DESIGN AND FINDING HOPE, 146-151.
2021 : “A Proposal of Interactive Stretching Service Using Digital Signage,” with Subin Lee and Juhyeon Jeong. The 2020 KICD Winter International Conference: DESIGN AND FINDING HOPE, 174-179.
2021 : “A Proposal of Designing a Subscription Service for Pet Nutritions,” with Jihyeon Kang and Eunyoung Kye. The 2020 KICD Winter International Conference: DESIGN AND FINDING HOPE, 140-145.
2021 : “A Proposal of a Donation based App Service that Promotes Participation of Donating Goods to Reduce Disposal Rates of Such Goods,” with Heejin Kim, Yubin Kim and Yejin Eo. The 2020 KICD Winter International Conference: DESIGN AND FINDING HOPE, 180-185.
2013 : “A Study on Implementation of Interactive Content of Visual Media through Real-Time Participation,” with Gaphwan Hwang. Journal of Korea Institute of Packaging Culture Design, 32(2013), 55-64.
2007 : “A Study of Usability Evaluation based on the Visual Elements of GUI Design in Kiosk of General Hospital setting, Focused on Severance Hospital,” with Youngji Choo. Journal of Digital Innovation Design Industry, 7(Vol.4), 231-240.
2007 : “A Study on Epistemological Expandability of Animation-Focused on the Animation Film ‘Shrek 3’,” with Jungsook Jeon. Journal of The Korea Society of Illustration Research, 8(14), 271-292.
2007 : “An Inquiry of Internet Chatting Users' Personal Relations,” with Jungsook Jeon. Journal of The Korea Society of Illustration Research, 8(14), 165-179.
2005 : “The Importance and Function of Cyber Psychology,” Journal of Korean Society for Emotion and Sensibility, 8(1), 75-83.
Research Subject
2021 : Lovely B tv, Promotion Video / SK Broadband
2021 : K8, Virtual Advertisement / KIA CORP.
2020 : MOHAVE, Virtual Advertisement / KIA CORP.
2020 : AVANTE, Virtual Advertisement / HYUNDAI MOTOR COMPANY
2019 : VENUE, Virtual Advertisement / HYUNDAI MOTOR COMPANY
2019 : HOPE, Public Service Campaign / SMALL ENTERPRISE & MARKET SERVICE
2018 : Changpo, POP Design / JW Pharmaceutical
2018 : NUGU, Guide Video-2 / SK Telecom Co.Ltd
2018 : NUGU, Guide Video-1 / SK Telecom Co.Ltd
2017 : JW Bioscience, Booth Design / JW Bio Science Co.Ltd
2017 : SK Telecom, Promotion Video / SK Telecom Co.Ltd
2016 : Group HR system, Web Site, Interface Design / JW Holdings
2016 : The 16th Lotte Super, Promotion Video / LOTTE CORP.
2015. : Friends Eye Drop, Identity Design / JW Pharmaceutical
2015 : K5, Virtual Advertisement / KIA CORP.
2014 : JWGroup 70th Emblem Design / JW Holdings
2014 : Kyungdong Navien, Virtual Advertisement/ KYUNGDONG NAVIEN
2013 : JW band, Package Design / JW Shinyak
2013 : LG Tab Book, Virtual Advertisement / LG ELECTRONICS
2012 : Hyundai Insurance, Virtual Advertisement / HYUNDAI INSURANCE
2012 : Vega Racer2, Virtual Advertisement / PANTECH Co.Ltd.
2011 : Ministry of Environment, CM / Ministry of Environment
2011 : Sun Cruise Hotel, Promotion Video / Sun Cruise Resort & Yacht
2010 : Republic of Korea National Election Commission, Promotion Video / NEC
2010 : GENESIS, Virtual Advertisement / HYUNDAI MOTOR COMPANY
2009 : Yeungnam Univ., Promotion Video / YEUNGNAM UNIVERSITY
2009 : Vivaldi Park Ocean World, Promotion Video / DAEMYUNG Co.Ltd.
2008 : IAEA, Promotion Video / International Atomic Energy Agency
2008 : Alived Gallery, Art Direction / ALIVED GALLERY
2007 : Sono Felice, Promotion Video / SONO INTERNATIONAL Co.Ltd.
2006 : Daemyung, Promotion Video / DAEMYUNG SONO HOSPITALITY GROUP
2006 : Ocean World, CM / SONO INTERNATIONAL Co.Ltd.
and more
Award
2021 : The Best Leadership Award of 2021 BLUE AWARDS, Korea Institute of Cultural Produst Design
2021 : The KICD Research Award for The Best Journal Article, The KICD Winter International Conference: DESIGN AND FINDING HOPE. “A Proposal of Reward Based App for Reducing Plastic Waste”.
2020 : The Annual Achievement Award, Korea Institute of Cultural Produst Design
2016 : Special Prize for 2016 Memorial Month of Korea, Ministry of Patriots and Veterans Affairs
2014 : The Annual Achievement Award, Korea Institute of Cultural Produst Design
2010 : MOOGUNGWHASAZA AWARD, Korea State Council Lions Clubs International
2008 : The International Business Awards, 2008 The Stevie Award, Promotion Film of DaeMyung Leisure Industry
Exhibition
2021 : METAVERSE DESIGN, ‘another rainbow’, Cyber Exhibition Hall, ([www.kicpd.com](http://www.kicpd.com/)) (Group)
2020 : NEW NORMAL ERA DESIGN,
‘Pleasant Life', Cyber Exhibition Hall, ([www.kicpd.com](http://www.kicpd.com/)) (Group)
2019 : ‘Heart to Heart', Moonhee Choi Solo Exhibition, H.art bridge Gallery, (Seoul,Korea )(Solo)
2019 : GWANGJU DESIGN BIENNALE,
‘Humanity, Play with Scott!', ACC, (Gwangju,Korea) (Group)
2018 : KICD2018 INTERNATIONAL POSTER INVITATION EXHIBITION,
‘The bright life with the bright smile!', Gallery Iang, (Seoul,Korea) (Group)
2017 : ‘Fill with Flowers', Moonhee Choi Solo Exhibition, Ahjung Museum of Art, (Seoul,Korea) (Solo)
2016 : ‘DREAM', Moonhee Choi Solo Exhibition, JEONGSU Gallery, (Seoul,Korea) (Solo)
2015 : SEOUL OPEN ART FAIR, ‘LOVE MONDRIAN-BOOGIE WOOGIE', COEX Booth G57, (Seoul,Korea) (Art fair)
2014 : ‘PLEASURE', Moonhee Choi Solo Exhibition, JEONGSU Gallery, (Seoul,Korea) (Solo)
2014 : SINGAPORE AAF, ‘THE MOON FLOWER', Pan Pacific Hotel, (Singapore) (Art fair)
2012 : ‘Love Story between Sun and Moon', Moonhee Choi Solo Exhibition, MARK Gallery, (Seoul,Korea) (Solo)
2012 : ‘Here’s the cheerful days for us’, Moonhee Choi Solo Exhibition, JEONGSU Gallery, (Seoul,Korea) (Solo)
2011 : ‘Evening Primrose', Moonhee Choi Solo Exhibition,
GS TOWER, The Street Gallery, (Seoul,Korea) (Solo)
2010 : ‘Delight', Moonhee Choi Solo Exhibition,
GS TOWER, The Street Gallery, (Seoul,Korea) (Solo)
2010 : 2010 SEOUL MODERN ART SHOW,
‘Le Petit Prince, asteroid 355’, aT Center, (Seoul,Korea) (Art fair)
2010 : SEOUL OPEN ART FAIR,
‘DELIGHT’, COEX HALL B, (Seoul,Korea) (Art fair)
2009 : ‘Seeing with the heart of the Little Prince’, Moonhee Choi Solo Exhibition,
Gallery Kurin, (Roppongi,Japan) (Solo)
2008 : Korean International Art Fair,
‘The Sun Loves Moon’, COEX Booth No.p-58, (Seoul,Korea) (Art fair)
2007 : ‘Mutual Understanding’, Moonhee Choi Solo Exhibition,
Space Ham, (Seoul,Korea) (Solo)
2007 : ‘Blooming with Love’, Moonhee Choi Solo Exhibition,
798 Art Zone, (Beijing,China) (Solo)
2007 : ‘Eclipse’, Northeast Asia Art Festival, Moonhee Choi Solo Exhibition, West Japan Convention Center, ANNEX, (Japan) (Solo)
2006 : ‘Digital Painting’, Moonhee Choi Solo Exhibition,
Kyunghyang Gallery, (Seoul,Korea) (Solo)
2006 : ‘Dream’, Moonhee Choi Solo Exhibition,
International Convention Center, (Wehae,China) (Solo)
and more