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PAPER POP Rebranding

Sunghwan Kim, Jiyoon Lee

We rebranded an eco-friendly company called “PAPER POP” that makes things that can be seen in everyday life using paper, a sustainable material. We tried to identify the problems of the brand, find solutions, and strengthen the identity of the PAPER POP brand identity. It is designed to promote the PAPER POP brand identity re-established through solution through video production.

Date : 2021