2020 Hongik Univ. Digital Media Design Graduation Exhibition​​​​​​ : THISPLAY

[ DISPLAY, THIS PLAY, THIS PLACE ]

To suit the characteristics of digital media design, display contents and exhibition space across the screen

I wanted to express the meaning of this play through the interaction with similar pronunciation in a witty way.​​​​​​​

Digital Media Design(DMD)

In the major of digital media design, the primary direction is to explore the new characteristics and possibilities of digital media as digital technology is applied to communication media. Currently, this major is actively engaged in education and research in various fields of digital media, including mobile/web service, augmented reality service design, motion branding, infographic video, interactive information, interaction design, and physical computing.

Three Tracks Of DMD

디지털미디어디자인전공의 가장 기초가 되는 세가지 트랙을 모션그래픽 디자인, UX/UI 디자인, 그리고 인터랙션 디자인

The three most fundamental tracks of the major in digital media design. We divided the design into motion graphic design, UX/UI design, and interaction design.The symbol for each track is the main visual element of the THISPLAY exhibition. We wanted to convey the characteristics of my major in digital media design visually.

Rube Goldberg

It’s a fantastic, organic connection between various materials and elements. We think Goldberg’s characteristic is similar to the major of digital media design. It was selected as the main metaphor for the 2020 graduation exhibition.

#Dynamic #Challenge #Logical

We used the characteristics as a metaphor for branding, focusing on the positive meanings of Goldberg’s elements. It’s not just PLAY, it’s better to use Goldberg’s elements. I’d like to express the systematic and enjoyable play of the media to create the world.

Plastic Texture

#Goldberg & Toy  #Object Texture  #Instrument & Display  #Expression Material

Plastic textures span all content, including branding, opening, web, reading, and merchandise. This further emphasizes the connectivity between content

Web Interaction

As users experienced interaction on the web, they naturally induced curiosity about each track.

Goods

The graduation collection was intended to use texture and metapo effectively with plastic cases and rough-feeling exposure.

Web cam cover, dry bag, and ice cold cup applied branding meaning with graphics. We made goods by linking screens, play, and plastic.

Bizboard​​​​​​​ Promotion

We are planning to attract more and wider visitors by using online specialized channels for promotion that was lacking in previous offline exhibitions Among them, we promote our graduation website based on Kakao Talk and Instagram, which are channels that can be exposed to various age groups.

Big Data

Insert tracking codes into exhibition web pages and promotional banners to collect visitors’ UV, PV, average time spent on the page, and click count data.

We want to archive the last digital media design graduation exhibition through data-driven visualization work that we collect.