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Under Armour Rebranding Project, Make your own history

Yebin Park, SooYeon Kim, Minyoung Joo, Yunsun Song

Using the technology of sportswear brand Under Armour, we designed an application that focuses on the process of users running and coaches them. Using various research methods such as IDI, Service Safari, Affinity Diaiagram, we redesigned Under Armor’s running app MMR focusing on user experience.

Date : 2021