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NAG CHAMPA Rebranding Project, into MY TI-ME

Yebin Park, SooYeon Kim, Minyoung Joo, Yunsun Song

We planned an offline space where you can experience scents according to the characteristics of Generation Z. The space of the new Nag Champa went beyond simply selling incense sticks and proceeded with rebranding with the concept of comforting people through emotions by replacing scents with senses.

Date : 2021