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SAC ON SCREEN Rebranding Project, SAC ON UNIVERSE.

Seohyun Yoo, Yesuel Cho, Hyunsuk Park

After the pandemic of the covid-19, the domestic performing arts industry is experiencing great difficulties as the public’s interest in performing arts has decreased due to restrictions on the number of concert halls. In response, We redesigned the Seoul Arts Center’s SAC ON SCREEN to help Generation Z experience online musical performances more immersively and continue to pay attention even after the covid-19 pandemic ends. Using the 3D Metabus worldview, we propose a “SAC ON UNIVERSE” app service that can inspire interest in musicals before watching performance videos, which implies “Meet a new side of yourself at the brand new Universe.”

Date : 2021