Collore is a living brand that provides a space for collectors to express their affection for things and designs furniture that can continue to collect, store, and display items.

Date : 2021

‘I’m Promptu’ is a brand that is inspired by the word ‘impromptu’. As ‘impromptu’ turns a musical motif of the moment into a single song, the brand ‘I’m Promptu’ implies the value of expressing one’s thoughts freely without fear as any trivial idea can be wonderful work. This tone and manner fits well with NCT Dream’s ‘Life Still Going On’, which compares life to an endless orgel, so I chose this song as a collaboration target. After that, I virtually launched an item called ‘Turn Canvas’. By engraving their thoughts and feelings into a spinning canvas and sending it to the ‘I’m Promptu’ company with their favoured soundtrack, consumers will be able to receive their self-designed LP’s inside their caricature packages. Therefore ‘Turn Canvas’ will inspire consumers to create despite being hesitant to create due to their fear of failure beforehand.

Date : 2021

We rebranded an eco-friendly company called “PAPER POP” that makes things that can be seen in everyday life using paper, a sustainable material. We tried to identify the problems of the brand, find solutions, and strengthen the identity of the PAPER POP brand identity. It is designed to promote the PAPER POP brand identity re-established through solution through video production.

Date : 2021

MIKSHIMAI is a fashion jewelry brand based in Seoul.‘SWEET MIKSHIMAI’ is a sweet dessert theme, and it presents products that are out of formal jewelry design. We want to express the brand identity of MIKSHIMAI considering the design with the concept of sweet dessert, details through colorful materials, and high-teen.

Date : 2021

We rebranded Cafe Bene, a large franchise cafe. Under the new slogan “Cafe Bene is roasting masterpiece now,” we produced promotional and infographic videos with brand stories that want to give more value than drinks and food.

Date : 2021

Beat-Phobia is a company that plans/executes various offline activities. They believe in the value of growth through experience and try to lead a new play culture with constant challenges in offline experience activities based on ‘immersion theory’. Accordingly, we produced a brand promotion video.

Date : 2021

Hansol Paper’s CSV branding project, “One Tree Project”, focuses on establishing a flagship store to prevent paper waste from being thrown away indiscriminately as paper waste has increased significantly due to COVID-19. Through Hansol Paper, which has been leading of environmental conservation for a long time, we can experience the inconvenience that comes to us when a tree disappears and find out what the real value of a tree is.

Date : 2021

After the pandemic of the covid-19, the domestic performing arts industry is experiencing great difficulties as the public’s interest in performing arts has decreased due to restrictions on the number of concert halls. In response, We redesigned the Seoul Arts Center’s SAC ON SCREEN to help Generation Z experience online musical performances more immersively and continue to pay attention even after the covid-19 pandemic ends. Using the 3D Metabus worldview, we propose a “SAC ON UNIVERSE” app service that can inspire interest in musicals before watching performance videos, which implies “Meet a new side of yourself at the brand new Universe.”

Date : 2021

We planned an offline space where you can experience scents according to the characteristics of Generation Z. The space of the new Nag Champa went beyond simply selling incense sticks and proceeded with rebranding with the concept of comforting people through emotions by replacing scents with senses.

Date : 2021

Using the technology of sportswear brand Under Armour, we designed an application that focuses on the process of users running and coaches them. Using various research methods such as IDI, Service Safari, Affinity Diaiagram, we redesigned Under Armor’s running app MMR focusing on user experience.

Date : 2021